Article i 'Tidsskrift for arbejdsliv' no. 1 2003, page 29-41.
The point of departure in this article is the different strategies managers and employees claim to devise in the context of globalization. Data was collected for the most part from interviews with a number of executive managers and employees in three Norwegian ‘global’ companies. Central questions relate to how managers and employees envision work in the global world, and moreover the strategies they devise in order to survive. One of the arguments is that it is not only individual employees who are faced with uncertainty (or challenges) as a result of globalization, but that managers also voice concerns about a precarious future, even though their language and ways of expressing and talking about this differ from those of the employees. The other argument is that the point of departure for both is the local and symbolic meaning which they attach to the local and familiar as they face the unknown and the uncertain. The empirical findings are an input into the debate about globalization as a phenomenon and to what extent the globalization of working life is leading towards homogenization and convergence on the one hand, or heterogeneity and diversification on the other.