Article i 'Tidsskrift for arbejdsliv' no. 2 2004, page 40-55.
Positive action is a timely issue because it is encouraged in the European Union’s Anti-discrimination package that recently was fully adopted into Danish legislation. The article uses a Bakhtinian discourse analytic approach to understand the implications of the Danish commonsense understanding of equality for positive action measures - both for their implementation and content-planning. The study builds on the recent work of anthropologists like Hervik, Fadel and Gopal and adds to their insights through qualitative research carried out at a large socially-engaged corporation with headquarters in Denmark. It is found that the authoritative discourse on equality is both positive and negative for the implementation of positive action projects.