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Beyond good company

Next generation corporate citizenship

Bradley K. Googins, Philip H. Mirvis og Steven A. Rochlin

Palgrave 2008. 288 s.
Bogomtale fra forlaget.

The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.

Contents

Introduction
Next Generation Corporate Citizenship
PART I: A MOVEMENT AFOOT
Business and Society: A View from the Top
From Good to “Best of the Good”
New Rules for Business Success
Stages of Corporate Citizenship
PART II: REPURPOSING THE ENTERPRISE
Defining What Matters
Taking an Integrated, Strategic Approach
Leading Next Generation Companies
Engaging Employees as Citizens
PART III: PUTTING CITIZENSHIP TO WORK
Integrating Citizenship into the Business
Taking Citizenship to Market
Co-Creating Value for Business and Society
Courageous Leadership: Can Business Step Up?