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Market Matters

Exploring Cultural Processes in the Global Marketplace

Christina Garsten og Monica Lindh de Montoya

Palgrave 2004, 256 s. ISBN 1403917574
Bogomtale fra forlaget.

Globalization of trade and organizational change increase the impact of markets in peoples’ lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other
actors in Western market economies perceive, model, and use markets. It
provides an ethnographic window into the cultural processes of contemporary
markets; how people employ the market to solve problems, create capital,
gain political ends, challenge economic processes, and delineate moral
values and responsibilities.

Contents

Introduction: Exploring Cultural Processes in the Global Marketplace; C.Garsten & M.Lindh de Montoya
PART 1: CONSUMERS AND MARKETING
Marketing Ethnography: Disciplines and Practices; B.Moeran
The Virtual Consumer: Construction of Uncertainty in Marketing Discourse; M.E.Lien
PART 2: CONCEPTUALIZING MORALITY IN THE MARKETPLACE
Market Missions: Negotiating Bottom Line and Social Responsibility; C.Garsten
Between the Individual and the Community: Markets and Morals in Venezuelan Life; M.Montoya
'Put Your Money Where Your Mouth Is!' The Market as an Arena for Politics; M.Micheletti
PART 3: STRATEGIES AND LEGITIMACIES IN CAPITAL FLOWS
Modes of Knowing: The Fashioning of Financial Market Knowledge; A.Hasselström
Culture, Ideology and the Financial Market: Examining Pension Plan Reform; M.Lindh de Montoya
The Crown Capitulates: National Currency and Global Capital in the Swedish Currency Crisis; G.Peebles
Postscript: Homo Mercans and the Fashioning of Markets; C.Garsten & A.Hasselström
Author Biographies CHRISTINA GARSTEN is Associate Professor and Senior Lecturer at the Department of Social Anthropology, Stockholm University, Sweden, and Research Director at the Stockholm Centre for Organizational Research. Her research interests include the anthropology of organizations and markets. Recent books include Learning to be Employable: New Agendas on Work, Responsibility and Learning in a Globalizing World (co-edited with Kerstin Jacobsson, Palgrave Macmillan, 2004) and New Technologies at Work: People, Screens and Social Virtuality (co-edited with Helena Wulff, Berg, 2003).

MONICA LINDH DE MONTOYA is Assistant Professor of Social Anthropology at Stockholm University, Sweden. She has published on the subjects of markets, entrepreneurship, and stock market investors, and has contributed chapters to a number of books. At present she is working as a consultant for IBM Business Consulting Services on a project in Sarajevo, Bosnia and Herzegovina.